Our investment philosophy is value-driven and based on 10 key principles:

  1. Our minimum target internal rate of return (IRR) is 15%. To date, we are proud to have achieved an average of over 20% when considering our entire portfolio.
  2. While we always aim to deliver strong rates of return, our primary concern is to protect the capital we invest.
  3. We look for properties of sufficient size that will respond positively to the experience, knowledge and capital we provide.
  4. We only pursue investments based on a fundamental investment rationale.
  5. We invest in properties with realisable potential in the current marketplace and in situations where there is more than one scenario under which the investment can succeed.
  6. Frequently we are contrarian investors who make decisions that pay off in the short- and long-term. We have a strong grasp of the risks inherent in specific properties and transactions. We analyse risk parameters in great detail and enter into investments with more than one exit route identified at the outset.
  7. We invest in areas where we see improving demographics and also in retail tenants who would add value to our portfolio, even if they are early stage businesses.
  8. We understand that real estate is a capital-intensive asset and so, to protect our investments, we buy the right property at the most cost-effective price, obtain proper financing and sell at the optimum price.
  9. We favour retail-residential, mixed-use investments. This is because we understand the risks and location parameters for retailers and we like the additional value-added benefits of residential units being combined with retail units. Such investments provide us with stabilised and diversified revenue streams.
  10. We actively manage our real estate portfolio, via our LuxuryDigs.co.uk department. This ensures we achieve and maintain a consistent quality of service and reputation across all of our properties. As a result, our tenants benefit from a higher quality service than would otherwise be the case, and as a result they tend to stay with us for much longer periods than the market average. This in turn means we achieve much lower void periods and higher operational efficiencies, further benefiting our investment IRR.