Our investment philosophy is value driven.

We look for properties of sufficient size that will respond positively to the experience, knowledge and capital we can provide.

We invest in properties that have realisable potential in the current marketplace and in situations where there is more than one scenario under which the investment can succeed.

There are often fads in investment patterns, such as the recent residential buy-to-let boom and the commercial investment bubble. We, however, only pursue investments that have a fundamental investment rationale.

 

Frequently we are contrarian investors who make decisions that have paid off in the short-and long-run. We have a strong grasp of the risks inherent in specific properties and transactions. We analyse risk parameters in great detail and enter into investments with more than one exit route identified at the outset.

We invest both in areas where we see improving demographics and also in tenants who we feel would add value to our portfolio, even if they are early stage businesses but where we see them offering something of value.

We understand that real estate is a capital-intensive asset and to protect the investment, one must buy right, obtain proper financing and sell at the right price. While we are driven to deliver strong rates of return, our primary concern is to protect the capital that we are investing. Our target IRR is 15%.

We particularly favour retail-residential, mixed-use investments as we understand the risks & location parameters for retailers plus we like the non-synchronicity of residential units which together provide stabilised and diversified revenue streams for us. As we manage our residential portfolio within our business via our LuxuryDigs.co.uk department, we are able to provide a higher quality service to our tenants and as a result, they tend to stay with us for longer period, which in turn means lower void periods and higher operational efficiency.

Please visit our photo gallery to see some of our investments.

Frequently we are contrarian investors who make decisions that have paid off in the short-and long-run. We have a strong grasp of the risks inherent in specific properties and transactions. We analyse risk parameters in great detail and enter into investments with more than one exit route identified at the outset.

We invest both in areas where we see improving demographics and also in tenants who we feel would add value to our portfolio, even if they are early stage businesses but where we see them offering something of value.

We understand that real estate is a capital-intensive asset and to protect the investment, one must buy right, obtain proper financing and sell at the right price. While we are driven to deliver strong rates of return, our primary concern is to protect the capital that we are investing. Our target IRR is 15%.

We particularly favour retail-residential, mixed-use investments as we understand the risks & location parameters for retailers plus we like the non-synchronicity of residential units which together provide stabilised and diversified revenue streams for us. As we manage our residential portfolio within our business via our LuxuryDigs.co.uk department, we are able to provide a higher quality service to our tenants and as a result, they tend to stay with us for longer period, which in turn means lower void periods and higher operational efficiency.

Please visit our photo gallery to see some of our investments.

Fostering community through affordable modernity

We want to bridge the gap between luxury and affordability while delivering progressive features that rental residents typically miss out on. To accomplish this, PPP Capital and its residential rental arm – Luxury Digs – operate with the following modus operandi:

  • Delivering amenities that are only available in very large developments in much smaller ones.
  • Installing novel features as standard, such as fire-resistant security doors with remote keyless entry.
  • Introduced the UK’s first “virtual concierge” – which allows residents to interact with a virtual doorman that can provide access for deliveries and open a remote parcel storage area.
  • Utilising maintenance software so residents can easily report and track issues.
  • Prioritising greener builds that require high resource-efficiency, low energy consumption and, ultimately, carbon neutrality.
  • Exceeding government fire regulations as standard on all our builds following the Grenfell tragedy.